Southern Alps Ultra & Matatū and Forge New Partnership Backing the Future of Women's Rugby
Matatū is proud to announce a new partnership with Moa Brewing Company, bringing together two iconic South Island brands united by a shared commitment to excellence, authenticity and community.
The partnership will see Moa's flagship products, Southern Alps Ultra Lager and Hey Hey Ready to Drink, become cornerstone offerings across the Matatū match-day experience, providing fans with a premium range of beverage options at home fixtures throughout the season.
Moa Brewing Company Managing Director Steve Smith said the partnership was a natural fit.
“There is a genuine alignment between our two brands and we believe we are the first NZ brewery to come out and publicly support women’s rugby. We admire the determination, resilience and ambition that Matatū represents, and we’re excited to support the continued growth of women’s professional rugby in New Zealand.
Southern Alps Ultra Lager is developing a strong following among rugby consumers seeking a true NZ owned, crisp, easy-drinking low carb lager, while Hey Hey RTD’s fun branding and flavours continues to resonate strongly with female drinkers. Together, they provide a fantastic platform for us to engage with Matatū fans both at matches and throughout the wider rugby community. This weekend they are the first professional women’s rugby team to play at One NZ stadium and we think everyone needs to get behind them “”
Matatū General Manager Sarah Munro welcomed the partnership and acknowledged the support Moa has shown the women's game.
“Steve and the Moa team have demonstrated a genuine commitment to helping accelerate the growth of women’s professional rugby in New Zealand. Their support comes at an exciting time for our team, our competition and our fans.
This season we’ll host matches at One New Zealand Stadium in Christchurch, Alpine Energy Stadium in Timaru and Ngā Puna Wai in Christchurch. Through this partnership we’ll be able to offer supporters a great range of products, including Southern Alps Ultra Lager, Hey Hey RTD and 0% beer options, reflecting a strong host responsibility mindset while enhancing the game-day experience for everyone who comes through our gates.”